Slack’s first few years were led by the app’s user experience, which was easier and modern compared to Hipchat or Campfire, the two other notable online chat tools used at the time. Slack reached unicorn startup status in 2014, and its value almost trebled the next year when it was valued at $2.8 billion. It grew at a rate of five to 10 percent a week in the first year. Slack had to stagger the launch, as it added more server capacity to meet demand.Īs Slack added more organisations, word of mouth accelerated demand, as many media organisations were the first to use the app and wrote positive reviews of it. It was an instant success, receiving 8,000 requests in the first day and 15,000 by the second week. Start Your FREE Growth AuditĪfter a year of privately testing the app, Slack launched publicly in February 2014. It’s our job to make sure they see it, fall in love with it, and then grow your brand like crazy. There’s a massive segment of people who want your app. They Won’t Be Able to Click INSTALL Fast Enough
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